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Minecraft Cellphone: Verizon teamed up with ad agency Wieden + Kennedy and the Minecraft design agency Blockworks to build a functioning cellphone within the game. This cellphone connects the virtual world of Minecraft with the real world, meaning players’ avatars can make phone calls to actual people outside the game. Players can surf the web, take selfies and even make video calls where they’ll appear as an avatar on a friend’s real life screen and their friend will appear in pixelated blocks on the game screen. This is insanely cool. Check out the YouTube video for a demo.
Creating Customer Confidence: According to PSFK’s Future of Retail 2016 Report, one of the biggest trends of the year is “inspiring and empowering customers by providing access to tools that help plan, design and expedite their shopping experience.” This article details a few brands who are killing it right now. Home goods retailer Pirch completes their showrooms of high-end appliances with full-time chefs and a home spa. Following in the footsteps of brands like Warby Parker, Try.com expands the home try-on experience to clothes. Lululemon now categorizes their line of yoga pants by how they’ll make you feel, as opposed to style. All these brands are doing simple, yet innovative things to help the consumer get a better picture of how these products will fit into their actual lives.
45 Minutes of Nick Offerman: Lagavulin whisky recruited longtime fan of the brand Nick Offerman for a Yule Log video. The video consists of the Parks and Rec star sitting in a leather armchair by the fire, drinking whisky, in silence, for 45 minutes straight. As AdWeek notes, “it’s delightful.” What I love is how on point the video is for the brand of Nick Offerman the man. While I’m admittedly not too familiar with Lagavulin’s ads, this doesn’t feel like it’s consistent for them, it feels consistent for Nick Offerman.
Stay classy, nerds.